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Sometimes, it is not the expert predictions but the innovative leaders in the industry that may rule the market. And, such is the case with the Native Mobile App Development landscape. Contrary to Gartner’s predictions that the app development market will fall to its 0.01% by 2013, the market is booming, and there is no shortage of new projects.
However, this abundance of projects for mobile app developers is proving to be highly futile because most of the applications are not making enough money. The reason behind this failure is probably because the developers are creating applications that are meant to promote an organization, not the app itself. It is not the strategy of bringing forth the business through developing a mobile app, but the lack of thought in the concept that is flawed.
The concept creators, nowadays, appear to be least interested in studying the market and the preferences of the target audience. They use the strategies that they believe is the best and launch the application. Now that the application does not even appeal to the expectations of the users, then why should they any how download them!
The Problem Starts at the Top
Often, the failure of native mobile applications is accredited to the decisions made at the top-level of management- the CEOs, CTOs, and Co-Founders. And rightly so, because they seldom take their application seriously and do not select the right development platform after critical analysis. Now, the similar apps which are running on counterpart platforms do not really allow the new app to enter the competition.
Also, critical research is required when adding in the features so that they make the user experience better. However, top-level management doesn’t focus on it, and eventually the app fails terribly.
Well, it is not only the CEOs who are at fault; the process is further worsened by the ignorance of mobile app owners and marketers. They fail to publicize the app to the right public at the correct scale. Now that the consumers are not engaged certainly in the process of app creation, the app is sure to feel alienated on the app stores. Ultimately, another mediocre project with little prospects is born.
What’s more painful here is, that all of this failure could have been terminally avoided with some critical thinking before conceiving the mobile app idea. The recipe behind a mobile app’s success is that you kill all the doubts regarding its development before taking a plunge into the actual process.
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